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July 18, 2007 by david.
Brokers make the world go round in the natural food arena. That means if you are a small brand entering this market - you NEED brokers. But which broker is the right broker for you?
In the early days, if you are like most small brands, if a guy says he is a broker and he wants to represent your line, you are all over it. That means if a broker has a pulse, he qualifies. But as time goes by, you realize that this is not enough. So how do you decide what to do next?
Bigger brokers are not necessarily better. Just like in Goldilocks and the three bears, you want to find that one that is just right. That task is easier said than done because most brokers who are successful have more than enough clients. That being said, they are always open to taking on new brands that have legs.
So how do you find these guys? Often times, they will find you especially if you are exhibiting at a trade show. Sometimes, it is a good idea to ask a buyer at a retailer or distributor who you currently do business for a lead. Certainly, we can help you with the task very easily because it is what we specialize in. Just visit our main website at www.ilevelbrands.com for more info.
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July 5, 2007 by david.
So you decided to take the plunge and package up your mother-in-law’s recipe for Norwegian Shortbread into a saleable product format. After 6 months of hard work, you found a friend who knew a guy who had a cousin whose sister works as a secretary for a company that makes private label cookies. You loved the owner’s passion (it seemed to jive with yours) so you signed him up to create a recipe for mass-production based on yours.
He put you in touch with two guys who do packaging on the side and they whipped out a box for your cookies that you just love. You paid for both the packaging (design and printing) and the minimum run of product at the co-packer with your Visa Card. Good thing you had that $20,000 limit.One of your cousins does websites on the side and your dad is an attorney who helped you set up your LLC so you are all set to enter the amazing world that we know and love as the Specialty/Natural Foods arena.
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